Yumi Liu - Week 12: CAPITALIZATION

Capitalization is such a powerful tool (or at least I think so). 


I do not know if it's because I am Chinese so I find capitalization to be such a fancy thing. In Chinese, there is no capitalization, when I look at Chinese text it is just flat (Important things need to be said three times in chinese). I think written Chinese is so so boring, and it will never be the same as English. Especially when in English, I CAN EMPHASIS something through capitalized letters. 


For example, imagine receiving a text. Would you rather see ‘omg’ or ‘OMG’? In my opinion I would prefer the latter, OMG is just so much more fun and dramatic then ‘omg.’ Capitalization of it added so much more drama and excitement into the word as opposed to its uncapitalized form. I think this rule goes for so many more words too. 


I particularly really like how capitalization can act as a megaphone and create an illusion of SHOUTING. It can make certain statements so much more impactful and memorable. Like, I LOVE WRITING sounds like I seriously LOVE writing as opposed to ‘I love writing.’ The phrase sounds so much more passionate and believable WHEN I AM SHOUTING it then just monotoning it in lower case. 


However, 

Capitalization also needs to be used in CAUTION, though there is no specific rule other than simply reading it, capitalization can do the exact opposite of adding an element of happiness. Under some circumstances, capitalization can come off as hostile and aggressive because of over emphasis capitalization can create. For instance a “NO PARKING ANY TIME” sign appears very firm and slightly aggressive with its message ( at least to me). 


Comments

  1. Hi Yumi!
    You always write such interesting blogs every week, as you talk about topics I would never think of under the subject of power. I never realized that such a little thing in the English language actually had so much influence. On top of that, I myself actually do use it to influence how I write or comprehend certain texts. I overthink a lot, so my choices in capitalization are carefully crafted to express how I feel. Similarly, it shapes how I comprehend what someone is messaging me or what I am reading. Hindi also does not have a system of capitalization, and as I am learning to read it right now, it is strange because I have no clue how people emphasize certain things or identify between proper or regular nouns. I really love using capitalization as a way to hyper-analyze text, and I have noticed it is a powerful rhetorical choice writers can use in their writing. I wonder if other languages, outside of Hindi and Chinese, have a similar way of emphasis. Also, I want to know how languages like Hindi and Chinese get a similar effect.

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  2. Hi Yumi,
    I really enjoyed reading your blog about the power of something so simple yet so complex. I always understood that the English language itself and the mentions of it carry a tremendous amount of power, but I never really understood the deeper significance of all of the little parts of the language. I agree with the fact that capitalization can create a hostile aggression towards the receiver of the message; personally, this happens many times when I text my family or friends. However, those same texts can convey other dramatic feelings, as you pointed out as well. Great blog!

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